Packaging and positioning

A few days ago I bought the bag of flour on the right, mistaking it for the one in the middle. They look different enough here, but in the shop, confronted with an array of different bags of flour, but mostly along the same lines as these two, it is easy enough to make the mistake, particularly if the wrong one is present but the right one is absent.

Oddly, on at least one occasion, I have wondered whether I have got it right when already half way home, and checking found that I had not. Odd that the brain should have clocked the bag and worried about it being wrong, but without bothering consciousness until rather late in the day. Answer: sneak back into Waitrose and make the swap. The prices are the same or very close so it does not seem worth going through rigmarole at the customer service desk.

On this occasion, a mistake which means that the unwanted white displaces my regular white, resulting in subtle differences to the bread dough and to the subsequent bread crumb.

A parallel complaint from BH concerns the practise at Sainsbury's of putting the flour they do not want to promote particularly on the bottom shelf, at floor level, and one is more or less reduced to lying on the floor to get one's bag of flour out from the back of said shelf.

PS: all the flour at issue is wheat flour, while the ears printed on the bottoms of the bags look very like ears of barley to me. It may well be that the Canadians grow a variety of wheat which is bearded, but the rule at my school was beard equals barley. Perhaps the creative types responsible for the design of the bags went to a different school.