The white box at the top of the snap is the charger, essentially a battery. The small cigarette like object is the active ingredient, is in fact more or less a real filter cigarette, and is pushed into the bottom of the cigar like object to its right. It is this last which one smokes, from the other end.
The cigarette is heated inside the cigar, the heat driving off volatile components which give the user something of the flavour of the cigarette. It seems that nicotine is not volatile in the same way and this has to be sprayed onto the tobacco.
The duration of the smoke has been arranged to be about the same as that of a regular cigarette.
The product of a lot of expensive R&D, brought to us on a wave of a lot expensive sales & marketing, and said to be the best-yet alternative to regular cigarettes. A good compromise between the desire to smoke and the desire to stay alive. But then, they would say that, wouldn't they?
It takes about five minutes to recharge the cigar like object.
Reference 1: https://www.iqos.co.uk/.
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