Iraq might be a very old country, at least in one form or another, but its insurance industry is not very mature, if this advertisement in yesterday's Guardian is anything to go by. How does one price such a thing? How would an insurer deter the Republic of Iraq from packing their foreign missions with very sick people whom they were having trouble treating at home? Will our insurance industry, going strong since at least the days of the slave trade, when there was trouble with unscrupulous slavers being a bit careless (to say the least of it) about maintenance, rise to the challenge?
There was also a comment elsewhere, by a columnist, to the effect that John Lewis was right to maintain its 'never knowingly undersold' slogan. Which might be true, but was further evidence for me of the free-lunch disease which seems to afflict this country. How can it make sense for John Lewis to offer goods from decent shops with decent staff and decent facilities at the same price as some discount operation run out of some second-hand shed on some run-down industrial estate? Why should they? Why should we expect them to?
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